These principles must be understood, they must be applied with PERSISTENCE by all who accumulate money. The building of a fortune, generally, involves the application of the entire thirteen factors of this There may be no heroic connotation to the word "persistence," but the quality is to the character of man what carbon is to steel. These few are the Fords, Carnegies, Rockefellers, and Edisons. A few carry on DESPITE all opposition, until they attain their goal. The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. This misconception grew out of Ford's habit of following through in all of his plans with PERSISTENCE. Henry Ford has been generally misunderstood to be ruthless and cold-blooded. What they have is will-power, which they mix with persistence, and place back of their desires to insure the attainment of their objectives. Men who accumulate great fortunes are generally known as cold-blooded, and sometimes ruthless. Will-power and desire, when properly combined, make an irresistible pair. The basis of persistence is the POWER OF WILL. PERSISTENCE is an essential factor in the procedure of transmuting DESIRE into its monetary equivalent. THE SUSTAINED EFFORT NECESSARY TO INDUCE FAITH
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